Privacy Policy

Last updated: 29 December 2025
 
Prism Aesthetics and Wellness (“we”, “us”, or “our”) is committed to protecting your personal data and respecting your privacy.
 
This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, make a booking, or contact us.
 
We are registered with the Information Commissioner’s Office (ICO) and comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
 
 
1. Data Controller
 
Prism Aesthetics and Wellness is the data controller responsible for your personal data.
 
Trading locations:
•Gems Health and Beauty, Bexley Heath, UK
•Smiles Park Dental Practice, Greenwich, UK
 
Contact email: info@prismaestheticswellness.co.uk
 
 
2. Personal Data We Collect
 
We may collect and process the following personal data:
•Name
•Email address
•Telephone number
•Booking and appointment details
•Information provided through contact or booking forms
•Payment-related information (processed securely by third-party providers; we do not store card details)
•Technical data such as IP address, browser type, and device information
 
 
3. How We Collect Personal Data
 
We collect personal data when you:
•Make a booking through our website
•Submit an enquiry or contact form
•Contact us by email or telephone
•Use our website (via cookies and similar technologies)
 
 
4. How We Use Your Personal Data
 
We use your personal data to:
•Manage and administer bookings and appointments
•Communicate with you regarding services or enquiries
•Provide our services
•Maintain accurate business and treatment records
•Improve our website and services
•Comply with legal and regulatory obligations
 
We do not sell or rent your personal data.
 
 
5. Lawful Basis for Processing
 
We process personal data under the following lawful bases in accordance with UK GDPR:
•Consent – where you have provided clear consent
•Contract – where processing is necessary to fulfil a booking or service
•Legal obligation – where required by law
•Legitimate interests – for business administration and service improvement, where your rights and freedoms are not overridden
 
 
6. Data Storage and Security
 
We take appropriate technical and organisational measures to protect your personal data from unauthorised access, alteration, disclosure, or loss.
 
Personal data is retained only for as long as necessary for the purpose it was collected, or as required by legal or regulatory obligations.
 
 
7. Sharing Your Personal Data
 
We may share personal data with trusted third parties where necessary, including:
•Online booking and appointment systems
•Website hosting providers
•Payment processors
•Email and communication platforms
 
All third parties are required to process personal data securely and in compliance with data protection legislation.
 
 
8. Cookies
 
Our website uses cookies and similar technologies to ensure proper functionality and to analyse website usage.
 
For more information, please see our Cookie Policy.
 
 
9. Your Data Protection Rights
 
Under UK GDPR, you have the right to:
•Request access to your personal data
•Request rectification of inaccurate or incomplete data
•Request erasure of your personal data
•Request restriction of processing
•Object to processing
•Withdraw consent at any time
 
To exercise your rights, please contact us at:
info@prismaestheticswellness.co.uk
 
 
10. Complaints
 
If you are not satisfied with how we handle your personal data, you have the right to raise a complaint with the Information Commissioner’s Office (ICO):
 
Website: https://www.ico.org.uk
 
 
11. Changes to This Privacy Policy
 
We may update this Privacy Policy from time to time. Any updates will be posted on this page with the revised date.